Experience 28 Jun 2026 By Editorial Team

Attendee Experience Starts Two Weeks Before the Event

Why the confirmation email deserves as much design attention as the main stage.

Many organisers treat attendee experience as what happens inside the hall. In practice it starts the moment the confirmation email lands. A confirmation that arrives a week after registration — or that omits parking and access detail — creates a first impression that is hard to recover from.

What we run: an instant automated confirmation, then a practical information email one week out (location, parking, day schedule, what to bring), then a 24-hour reminder with the entry code ready to scan without reopening the inbox.

Those three messages measurably reduce day-of access queries and shorten the registration queue, because people arrive with their code already open.

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